August 31, 2023 (Medford, MA) – Cambridge Systematics (CS) announced its partnership with Geotab ITS, a Geotab business unit providing actionable, real-world aggregate insights to improve transportation networks. The partnership will combine CS’ industry-leading big data platform, LOCUS, with Geotab ITS’ extensive aggregate commercial vehicle dataset to develop a new freight planning and analytics tool: LOCUS Truck.   

Introducing LOCUS Truck… 

Already in use by over 40 agencies in the United States, with applications in passenger transportation, performance, electric vehicle charging, and safety, the LOCUS platform transforms anonymized location data from connected vehicles and smartphones into actionable insights on movement trends with granular detail.   

“Our collaboration with Geotab ITS will allow us to gain deep insights into commercial vehicle travel across the US,” says Brad Wright, CEO of Cambridge Systematics. “We are excited to integrate anonymized and aggregated data from Geotab ITS with our flagship LOCUS product to help our clients address questions about electrification, equity, economic recovery, safety, and resilience.”

"This partnership highlights a transformative shift in our understanding of road usage," said Jean Pilon-Bignell, VP Public Sector at Geotab. "The modern transportation landscape is intricate and dynamic and our partnership with the LOCUS platform will help untangle these complexities. By integrating Geotab ITS’ high-quality aggregate commercial vehicle data into LOCUS’ robust framework, we're not just delivering an analytical tool; we're articulating our vision for the future where data-driven insights guide our actions and decisions and contribute to a safer, more efficient and sustainable future."

With Geotab ITS’ primary source data, which includes movements of over 3.7 million commercial fleet vehicles, LOCUS is expanding its powerful analytics capabilities to freight planners and analysts with LOCUS Truck. This new tool will provide truck travel metrics classified by vehicle classes (Gross Vehicle Weight Rating) and other categories, such as vocation (door-to door, local, etc.). These metrics are critical for estimation, calibration, and validation of commercial vehicle transportation models and for truck parking studies. Using LOCUS Truck data, models will better reflect real-world commercial vehicle travel metrics. 

A preview of the LOCUS Truck dashboard showing a tract-level summary of truck trips within the state of Ohio.

A preview of the LOCUS Truck dashboard showing a tract-level summary of truck trips within the state of Ohio.

About Cambridge Systematics  

Cambridge Systematics, Inc. has specialized in transportation for more than 50 years. We are dedicated to ensuring that investments deliver the best possible results and a more equitable future. By providing innovative solutions in planning, modeling, analytics, operations and software applications, we help our clients make decisions to meet future transportation needs while enhancing the performance of existing infrastructure. We foster strong relationships with our clients and share with them a commitment to improving transportation for future generations. For more information on Cambridge Systematics and LOCUS, visit  

Cambridge Systematics Media Contact: 

Sarah Anderson 
Chief Growth Officer 

About Geotab Intelligent Transportation Systems (ITS) 

With access to one of the world’s largest organically grown transportation datasets, Geotab ITS aggregates data from millions of connected vehicles to produce actionable transportation insights and urban analytics for transportation leaders across the United States and Canada. 
These insights are driven from privacy-by-design principles and are provided through the Geotab ITS Altitude Platform, a secure, modular, open transportation analytics platform that enables partners and customers to quickly interact with the data and integrate it into internal systems, processes and workflows. For more information on Geotab Intelligent Transportation Systems and the Altitude Platform, visit

Geotab ITS Media Contact:  

Hanna Corrente 
Manager, Strategic Communications & Public Affairs