Safety Marketing, Communication and Outreach

Transportation decision-makers understand that, in this age of 24-hour instant news, the outreach and communications aspect of safety is critical. CS helps develop information and materials that capture attention and convey a clear message through the right channels, including social media, whether the topic is technical or promotional. We develop innovative branding for specific projects; create eye-catching and compelling reports, brochures, and newsletters; design and host websites; help plan and implement news events around important safety initiatives; prepare remarks and speeches for high level transportation officials; help organize and manage safety summits for Strategic High Safety Plans; and translate safety research findings into consumer-oriented, user-friendly publications. We are experts in the use of social media from Twitter and Facebook to blog posts and YouTube videos. 

To learn more about Traffic Safety Marketing, Communication, and Public Outreach practice at Cambridge Systematics, please contact